Christopher "The Notorious B.I.G." Wallace is the latest figure to have his face put on a Rap Snacks bag. The “Snack of Hip Hop" honored the late legend with two flavors: Cookout BBQ Sauce and Honey Jalapeno.
The Biggie Rap Snack ICON chips are created in partnership with the Christopher Wallace Memorial Foundation and the Rap Snacks "Boss Up" Foundation. Both organizations will benefit from sales of the potato crisps.
“I’m happy to announce our partnership with Rap Snacks and the Rap Snacks ‘Boss Up’ Foundation to create delicious flavored potato chips packaged with my son’s, Notorious B.I.G., moniker and image," states Voletta Wallace, Biggie’s mother.
Wallace continues, "Our primary focus in doing this deal was to assure a portion of proceeds of sales are paid to The Christopher Wallace Memorial Foundation to further our efforts of providing computers, books, and other educational tools to inner-city youth as well as assistance to the elderly in the urban communities."
Master P Promotes Notorious B.I.G. Rap Snacks on The Breakfast Club
The Notorious B.I.G. joins Cardi B, Migos, Fetty Wap, Lil Yachty, Trina, Boosie Badazz, and Romeo as Hip Hop acts with Rap Snacks products. The company's ICON line will expand to include additional potato chip flavors, corn products, and noodles.
“It is essential to Rap Snacks and the Rap Snacks ‘Boss Up’ Foundation that as a brand, we connect with and support the icons that have made the greatest impact on culture," says Rap Snacks founder, James Lindsay. October 2019 Master P partnered with James Lindsay to relaunch the brand which was initiated in 1994.
He adds, "This partnership is not only an opportunity to pay tribute to those change-makers but through these collaborations, we are able to give back to our own in a meaningful way. We value the roles our icons have played and are grateful for their service to urban communities."